Your Economic Value
The best companies take an ordinary product, & deliver extraordinarily good service. They do this by:
- outsmarting their competitors,
- finding unique value propositions,
- and by meeting their customers at their need
The economic value of your business is not found in your ability to mimic & copy your competitors, but rather in your ability to differentiate your offering!
A great exercise is to list everything that you do. Every activity & every service & every product. Now ask yourself which of these are also offered by your competitors. Then cross these out. Those which are left, help to determine your economic value.
How are YOU differentiating your offering & providing good service & solutions?
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