Is your skill-set relevant?

TIME TO UPSKILL In the “old days” (30 years ago), the Skills which we gleaned in our 20’s could carry us through our 35 or 40 year working career and hold us in good stead right up until retirement. No more! New business skills are needed for the journey ahead. The ever changing vista of today’s business world, requires constant upskilling, if we are to stay current & employable. The skills which enabled us to market, brand & advertise in the past are no longer held by outsourced service providers. We are the architects of our marketing & branding campaigns. We are the publishers of our stories We are the custodians of our futures Take time to sharpen the axe! Make time to acquire a business skill set which is current. It is different to the skills which you needed before. Stay Current & Stay in business! by cherie-eilertsen   Copyright Cherie Eilertsen  © All rights reserved...

What Value do you add?

There are Two Boxes above your Head There are two little boxes above your head as you go off to work each day. The first box is labelled “WHAT DO I COST?“ The second is labelled :”WHAT VALUE DO I ADD?“ You should always ensure that you cost less than the value you add, or conversely, that you add way more value than you cost your company! When companies make retrenchment decisions, they weed out the people whose boxes are out of alignment. In other words, the people who go first, are those who add less value than they cost. Remember, that even if you are part of the Results Economy, & you only earn commission, you STILL come at a cost. You cost your portion of rent, your desk space, your phone usage etc. Take care of your boxes! By cherie-eilertsen   Copyright Cherie Eilertsen  © All rights reserved...

The Economic Value of your Business

Your Economic Value The best companies take an ordinary product, & deliver extraordinarily good service. They do this by: outsmarting their competitors, finding unique value propositions, and by meeting their customers at their need The economic value of your business is not found in your ability to mimic & copy your competitors, but rather in your ability to differentiate your offering! A great exercise is to list everything that you do. Every activity & every service & every product. Now ask yourself which of these are also offered by your competitors. Then cross these out. Those which are left, help to determine your economic value. How are YOU differentiating your offering & providing good service & solutions? By cherie-eilertsen   Copyright Cherie Eilertsen  © All rights...

Peoplework is the new Trend

Paperwork is very yesterday Our paperwork skills used to make us employable in the old bureaucratic marketplace. In today’s wonderfully interactive, highly networked, & connected world, it is no longer our ability to do paper, that makes us employable, but rather, our ability to do people. How good are your peoplework skills? Do you keep in touch with every client and customer Do you keep a database in order to facilitate a two way conversation Do you add value to the lives of the people in your network? If not, start today. Learn how to create, maintain and sustain relationships with people who buy what you sell. Your people/friends/connections/network, are not just a part of your future…they ARE your future! By cherie-eilertsen   Copyright Cherie Eilertsen  © All rights reserved...

Business has entered the Results Economy

Time Money Value The world has shifted from a Time & Effort economy, to a Results economy. In this digital language era, our time & effort has little or no value. Companies can no longer pay employees for their time. Only old fashioned, bureaucratic companies will continue to reward time. Companies that understand that the foundation stones have shifted, will have made the transition into the Results Economy. They will reward results… very well. They will focus on results. They will recruit according to skillsets which can deliver specific results And so, the KPA’s (Key performance Areas) of the future, & the staff reviews of the future, will be discussions around the delivery of results. If you want to keep your job… deliver! Results are employable, time is not. Gone are the days where you only had to show up with a beating heart in order to justify a pay cheque. Today’s business economy demands results! Will YOU deliver?   Copyright Cherie Eilertsen  © All rights reserved...